COURSE OBJECTIVE:
- Gain knowledge of the context, concepts and process of entrepreneurship. Be better able to conceive and develop entrepreneurial opportunities. Be able to determine the feasibility of a new business concept.
Unit: I Project planning 12 Hrs
scope – problem statement – project goals – objectives – success criteria –
assumptions – risks – obstacles – approval process – projects and
strategic planning. Project implementation – project resource requirements –
types of resources – men –materials, finance. Case studies.
Unit: II Project monitoring 12 Hrs
Evaluation – control – project network technique –planning for monitoring and evaluation – project audits – project management information system – project scheduling – PERT & CPM –project communication – post project reviews and Case studies. Project team management – recruitment – organizing – human resources – team operating rules – project organization – various forms of project organizations. Closing the project – types of project termination – strategic implications – project in trouble – termination strategies – evaluation of termination possibilities.
Unit: III Fundamentals of Entrepreneurship 12 Hrs
Ideas to Reality, Proof of Concepts to Product realization, Strategic Management, Forms of Ownership and Franchising, Buying an existing Business, Business Models, Mobilization of Financial resources; Bank loans & Venture capitalism. Building a good Marketing Plan, Concepts in MSME. Accounting for planning, control, and motivation. Factors influencing capital acquisition and allocation. Financial decision making; Decision making under uncertainty; positive and normative models; Current issues in financial management. Case studies.
Unit: IV Industrial R&D and product development 12 Hrs
Product development and project management in Agri, Pharma, Health and other biotech industries. Overview of issues and techniques involved in conducting & outcome of research. The multidisciplinary nature of outcomes research: research design and methods, data collection measurement instruments and clinical endpoints, quality of life issues, behavior change, and cost-effectiveness. Analysis Transition from R&D to business units. Product development, market learning and transition from R&D. Management of radical innovation technologies vs. stage gate approach in product development. Case studies.
12 Hrs
Unit: V Rights and responsibilities of business
under the Indian Constitutional system.
Basic standards, rules, principles and issues relating to the law of
corporations; core issues affect the corporate governance of business;
relationship between management, boards and shareholders. Business laws
applied to Biotech industries. Regulatory issues in Biotech industries with
special reference to clinical trial of pharma products and field trials of
Agricultural products. Regulatory processes details. Intellectual property
in biotech. Business. Models around intellectual property, licensing issues.
Product development for commercial ventures. Bioethics and Current legal
issues. Ethics of new technology. Case studies.
- Teacher: Dayanandan Anandan