Sathyabama LMS

COURSE OBJECTIVE:

• Gain knowledge of the context, concepts and process of entrepreneurship. Be better able to conceive and develop entrepreneurial opportunities. Be able to determine the feasibility of a new business concept.

 

Unit: I Project planning                                                                                                       12 Hrs
scope – problem statement – project goals – objectives – success criteria – assumptions – risks – obstacles – approval process – projects and strategic planning. Project implementation – project resource requirements – types of resources – men –materials, finance. Case studies.

 

Unit: II Project monitoring                                                                                                  12 Hrs

Evaluation – control – project network technique –planning for monitoring and evaluation – project audits – project management information system – project scheduling – PERT & CPM –project communication – post project reviews and Case studies. Project team management – recruitment – organizing – human resources – team operating rules – project organization – various forms of project organizations. Closing the project – types of project termination – strategic implications – project in trouble – termination strategies – evaluation of termination possibilities.

 

Unit: III Fundamentals of Entrepreneurship                                                                     12 Hrs

Ideas to Reality, Proof of Concepts to Product realization, Strategic Management, Forms of Ownership and Franchising, Buying an existing Business, Business Models, Mobilization of Financial resources; Bank loans & Venture capitalism. Building a good Marketing Plan, Concepts in MSME. Accounting for planning, control, and motivation. Factors influencing capital acquisition and allocation. Financial decision making; Decision making under uncertainty; positive and normative models; Current issues in financial management.               Case studies.

 

Unit: IV Industrial R&D and product development                                                          12 Hrs

Product development and project management in Agri, Pharma, Health and other biotech industries. Overview of issues and techniques involved in conducting & outcome of research. The multidisciplinary nature of outcomes research: research design and methods, data collection measurement instruments and clinical endpoints, quality of life issues, behavior change, and cost-effectiveness. Analysis Transition from R&D to business units. Product development, market learning and transition from R&D. Management of radical innovation technologies vs. stage gate approach in product development. Case studies.

12 Hrs

Unit: V Rights and responsibilities of business under the Indian Constitutional system.
Basic standards, rules, principles and issues relating to the law of corporations; core issues affect the corporate governance of business; relationship between management, boards and shareholders. Business laws applied to Biotech industries. Regulatory issues in Biotech industries with special reference to clinical trial of pharma products and field trials of Agricultural products. Regulatory processes details. Intellectual property in biotech. Business. Models around intellectual property, licensing issues. Product development for commercial ventures. Bioethics and Current legal issues. Ethics of new technology. Case studies.