Sathyabama LMS

                                                                   FASHION PSYCHOLOGY AND GROOMING

COURSE OBJECTIVES:

• To enable students to understand the trends in Clothing behavior 
• Gain an insight into the planning process involved in Wardrobe Clothing selection.

UNIT I                                                                      

Fashion flow chart - Fashion terminology - Cycle influences - Elements of fashion design - History of fashion. Introduction to Clothing, Understanding, and Purpose of clothing - Protection, Modesty, attraction. Social & Psychological aspects of fashion.

UNIT II                                                                                                                                                                               

Clothing Values, Clothing Culture, Men and Women clothing and Ornamentation, Groups, Role & status of clothing. Clothing according to climatic conditions. 

UNIT III                                                                 

Selection of clothes, - Clothes for children, middle age, adults, types of clothes, according to human figure - Different material for different clothes - Color suitable for different garments.

UNIT IV                                                   

Modern Clothing-Youth style and fashion, Teddy boy, skins modes, hippies, punks, taste of youth and their life style. Ancient to modern clothing, minis maxis, unisex, fit women, glamorous woman. Casual and formal clothing. Fashion for all, ready to wear fashion, mass marketing of fashion. 

UNIT V                                                 

Planning for clothing needs, Clothes for school, Clothes for parties, Clothes for sports, Clothes for resting Wardrobe Planning

COURSE OUTCOMES 

On successful completion of the course, the students will able to

CO1:  Understand terms involved in Fashion and Clothing  . 

CO2:  Understand the selection of clothes for various age Groups .

CO3:  Gain knowledge on Wardrobe Planning.

CO4:  Planning for various clothing needs for different climatic conditions.  

CO5:  Know the Modern Clothing  

TEXT/ REFERENCE BOOKS: 

1. ‘ A History of Fashion’ , Black A.J. (1985) , USA Orbits Publishing Ltd. Rouse E. (1989), 
2. ‘Understanding Fashion’,UK, Blackwell Science
3. ‘The Dictionary of Costume’,Wilcox T. UK,- Bats ford Ltd. 
4. Fashion & color Mary Garthe, Rockport Publishers - Encyclopedia of fashion detail by Patric John, Ireland Batsford

Researching the subject - Organizing matter - Structuring the report/presentation, Making Visual presentations

Presenting a Paper - Making a fully researched informative presentation - Official Correspondence- Letters- Memos- Emails - Notices- Public Announcements- Circulars.

Official Documentation - Agenda/Minutes of Meeting - Files and other Documents. Informative Communication – presentation skills - News Reports- Report Writing- Persuasive Communication - How to write Applications- letters- Articles persuasively- Meetings- Group Discussions- Interviews

The art of Negotiation and Persuasion- Writing a good CV/Resume- profile- Reviews (Film/Restaurant)- Articles- Creating Characters- Writing Stories- Exploring other forms- Writing for Print/Television/Films/Web- Role Play- Writing and Performing a Skit- Writing and Performing an Ad/Social Service Spot.

Final Presentation - complete presentation - with Performance.


COURSE OUTCOMES 
On successful completion of the course, the students will be able to
CO 1:  improve the skills in research techniques. 
CO 2:  Develop skills in Visual Presentations
CO 3.  Develop the various Skills through Documentation and Negotiation.  
CO 4:  Understand the basics of communication and presentation 

COURSE OBJECTIVES

·         To understand the basic principles of research and learn various methods available for collecting and analyzing data.

• To develop the ability to understand design strategies and plan design activities for women’s wear.
• To understand the application of various tools to fashion forecasting in Indian markets
• To comprehend fashion forecasting as a tool to understand consumer behavior in the Indian scenario.

FASHION STYLING AND PHOTOGRAPHY 

COURSE OBJECTIVES 

• To enable the students to identify areas of interest within the field of Fashion Styling and Image Design. 
• To develop new fashion images through fashion photography to build new fashion trends.
• To develop the ability to create the complete look according to the theme, event, one’s personal style, ongoing trends, etc. 

LIST OF EXERCISES:

1. Introduction to styling, Understanding the dynamics of the Style look book, music, promos, advertising, e-commerce, digital video, and films.
   
2. Photography Basics -Parts of a camera, Elements of photography, lighting, camera techniques, Depth of Field and Focus and framing.
   
3. Styling for Men’s and Women’s Wear- Party Wear, Casual Wear, Sportswear, Formalwear.
   
4. Preparation for The Shoot - Selection of location for an indoor/outdoor, Creation of a suitable ambiance/backdrop for the shoot, Sourcing, and coordination of clothes and accessories according to a theme/season, criteria and selection of model, Coordination of movement, mood, and image of model and apparel.
   
5. Photo Shoot Styling for Men’s and Women’s Wear: Building effective wardrobes with balanced assortments using coordinated and mix-matched apparel Draping techniques using scarves and other apparel Accessorizing with jewelry, bags, belts, and other accessories. Accentuating attire using different techniques of make-up and hair-dos Styling for fashion shoots and fashion shows and its use in retailing
   
6. Editorial -apparitional styling for magazines and designer’s look book and similar media in both printed and digital forms.
   
7. Commercial -styling for advertisements, films, fashion shows, and other promotional platforms.